The theatre was built by California vaudeville entrepreneur and later Broadway impresario Martin Beck (the Martin Beck Theater), who aspired the Palace to be the 'Valhalla of Vaudeville.' It did reach the peak, but as the apogee of the Keith-Albee vaudeville circuit; Beck had lost control of the theater to E F Albee before it opened.
As the premier theater of the Keith-Albee circuit, the Palace ran 2 shows per day at $2 per show until the demise of vaudeville (that started with the rise in popularity of the movies; it took 20 years, but by 1930 vaudeville was basically dead).
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The theatre was built by California vaudeville entrepreneur and later Broadway impresario Martin Beck (the Martin Beck Theater), who aspired the Palace to be the 'Valhalla of Vaudeville.' It did reach the peak, but as the apogee of the Keith-Albee vaudeville circuit; Beck had lost control of the theater to E F Albee before it opened.
As the premier theater of the Keith-Albee circuit, the Palace ran 2 shows per day at $2 per show until the demise of vaudeville (that started with the rise in popularity of the movies; it took 20 years, but by 1930 vaudeville was basically dead).
In the '50s Judy Garland's show at the Palace was a success, many vaudeville-type acts weren't and the theatre reverted to showing movies. After an extensive renovation the Palace reopened as a legitimate venue for musical comedy in 1966.
In 1913 every performance at the Palace was a debut.
